
Product Thinking
Modern CRM Transformation - Part 2: Designing a CRM Delivery Model That Works
Shifting from project-based delivery to durable product teams. We explain the mindset, structure, and model needed to build lasting CRM capability
Learn how to lead digital transformation with purpose - featuring practical advice on modernising systems, agile delivery, and driving meaningful tech change.
Product Thinking
Shifting from project-based delivery to durable product teams. We explain the mindset, structure, and model needed to build lasting CRM capability
Product Thinking
Why CRM transformations fail, and how we can avoid repeating the same mistakes by focusing on outcomes, not output. This post sets the scene for rethinking delivery at scale.
Digital Transformation
Explore the four key lenses of product discovery, Desirable, Feasible, Viable, and Sustainable, through a financial services lens. Learn how to make confident, informed decisions early and why Daft Punk’s "Harder, Better, Faster, Stronger" is the perfect soundtrack.
Product Thinking
From Chaos to Flow was never just about backlogs or ceremonies. It was about building real momentum through visibility, discovery, learning, trust, and resilience. Product flow is not a destination. It is a rhythm you protect, evolve, and move through together, every single day.
Product Thinking
Moving to a real product model is a phased journey, not an overnight switch. Start with one backlog and real ownership, stabilise discovery and delivery rhythms, embed light financial and risk management, and grow into outcome-driven flow over 12 to 18 months.
Product Thinking
Risk management in real product teams is about visibility, early action, and psychological safety. Risks must flow from squads to capabilities to platform leadership without blame. Risk is not a failure to avoid. It is a signal to move through uncertainty together with trust.
Product Thinking
Managing money inside a real product model means tracking effort lightly, forecasting in realistic bands, charging funded programmes fairly, and linking finance reviews to delivery flow. Finance is not the enemy of product flow, it is part of sustaining it with trust and freedom.
Product Thinking
Discovery Days create deliberate pauses to recharge product flow. By stepping back from delivery pressure, teams reframe problems, surface new opportunities, and reset their rhythm. Discovery Days protect curiosity, energy, and strategic thinking before drift sets in.
Product Thinking
Discovery must stay visible and protected to survive delivery pressure. Light metrics like discovery flow, learnings captured, and simple monthly health checks help teams spot when discovery is starving. Discovery is not a luxury, it is essential for sustainable product flow.
Product Thinking
Discovery and delivery must run in parallel, not as separate phases. Real product teams protect discovery capacity, make learning visible, and celebrate insights alongside releases. Discovery is not a gateway before work, it is live work that keeps flow breathing.
Product Thinking
Product work flows through natural stages: intake, shaping, discovery, delivery readiness, delivery, and adoption. Shaping early and keeping discovery alive stops randomisation later. Real flow is not a rigid process. It is a living, breathing system built for learning.
Product Thinking
Real product delivery needs one backlog that holds everything, e.g., programmes, tech debt, bugs, small change, prioritised by outcomes, not categories. Discovery and delivery must stay visible together to protect flow and keep teams moving without randomisation.