Product Thinking
Modern CRM Transformation - Part 7: Building a Sustainable CRM Product Organisation
Go-live isn’t the end, it’s the beginning. Here’s how we kept energy, ownership, and delivery momentum after launch by forming product teams.
David Stewart
Tech leader with 20+ years in CRM, digital strategy, architecture & delivery. I write about work, life, and the messy bits in between - helping people find purpose, clarity, and great music.
Product Thinking
Modern CRM Transformation - Part 6: Keeping CRM Transformations on Track Over Two Years
Leading a two-year transformation means facing uncertainty. This post shares the mindset and tactics that helped us keep people focused and steady.
Product Thinking
Modern CRM Transformation - Part 5: How to Track CRM Transformation Health
You can’t improve what you don’t measure. We share the core metrics we used to track transformation health and spot where things were slipping.
Product Thinking
Modern CRM Transformation - Part 4: How to Keep CRM Delivery Flowing Across Teams
Dependencies don't have to be blockers. We explore how to keep delivery flowing when multiple teams and systems need to work in sync.
Product Thinking
Modern CRM Transformation - Part 3: How to Empower CRM Teams and Manage Risk
Empowered teams need governance that works with them, not against them. Here's how we set up decision frameworks without slowing down delivery.
Product Thinking
Modern CRM Transformation - Part 2: Designing a CRM Delivery Model That Works
Shifting from project-based delivery to durable product teams. We explain the mindset, structure, and model needed to build lasting CRM capability
Product Thinking
Modern CRM Transformation - Part 1: Why CRM Transformations Fail and How We Can Break the Cycle
Why CRM transformations fail, and how we can avoid repeating the same mistakes by focusing on outcomes, not output. This post sets the scene for rethinking delivery at scale.
Digital Transformation
Mastering Discovery: Desirable, Feasible, Viable & Sustainable
Explore the four key lenses of product discovery, Desirable, Feasible, Viable, and Sustainable, through a financial services lens. Learn how to make confident, informed decisions early and why Daft Punk’s "Harder, Better, Faster, Stronger" is the perfect soundtrack.
Ungated
Imposter Syndrome at Work? Why Everyone’s Blagging (and Why That’s Okay)
Everyone’s blagging. Even the confident ones are figuring it out as they go. Blagging isn’t failure; it’s how growth starts. Show up, tune in, back yourself. That feeling of not knowing? That’s momentum. You’re not alone and you’re doing better than you think.
Product Thinking
Blog Series: From Chaos to Flow, A Real-World Product Model
A real-world series for teams shifting from project chaos to sustainable product flow. Across ten posts, it explores building resilient backlogs, shaping discovery, managing finance and risk, and creating momentum that lasts in the messiness of modern delivery.
Product Thinking
From Chaos to Flow - Part 10: Lessons Learnt, Reflections and a Road Still Travelling
From Chaos to Flow was never just about backlogs or ceremonies. It was about building real momentum through visibility, discovery, learning, trust, and resilience. Product flow is not a destination. It is a rhythm you protect, evolve, and move through together, every single day.
Product Thinking
From Chaos to Flow - Part 9: Building a Real Product Model Takes Time
Moving to a real product model is a phased journey, not an overnight switch. Start with one backlog and real ownership, stabilise discovery and delivery rhythms, embed light financial and risk management, and grow into outcome-driven flow over 12 to 18 months.